"After a busy year of traveling from one set to the next, I look forward to reconnecting with my family and friends during the holidays and spending quality time together, which is why I've joined forces with Crest Whitestrips Advanced Seal to encourage people to share their holiday connection wishes with us," says Malin Akerman. "This season we want to make one lucky person's connection come true, because seeing welcoming smiles from loved ones will warm any heart."

Crest Whitestrips Holiday Connections Contest:

The Facebook fan page allows consumers to share their holiday connection wishes with Crest.

  --  Contest: The Facebook contest will go live on October 26th by logging
      on to: www.facebook.com/crestwhitestrips.  Entering the contest
      requires the submission of a story about a "connection wish" for a
      chance to win the grand prize, an all-expense-paid trip to make that
      connection happen!  You can even pass the contest along to a friend!
      The winner will be selected and notified in December.

  --  Sweepstakes: Users can also play the daily sweepstakes and win prizes
      each week that will help them make their holiday connections even more
      special.

  Connection Sharing Perks:

Upon entering the Facebook contest, there are even more chances to win prizes that will help light up the holiday season:

  --  American Greetings: 15 winners chosen at random will receive a FREE
      American Greetings Membership for a year (valued at $15.95).
  --  Shutterfly: 10 winners each week will take home a FREE 8x11 custom
      photo book to send to family and friends to keep in touch (valued at
      $29.99) when they submit a favorite holiday smile photo on
      www.whitestripsholiday.shutterfly.com.
      --  The grand prize winner:  At the end of the campaign, one winner
          will be selected by Shutterfly to win a camera, Webcam or
          photo-related item to help them stay connected.  The winner will
          be selected and notified in late November.

  --  Travelocity: Look out for daily special offers from Travelocity and
      receive $100 off when booking any Flight + Hotel package this holiday
      season.

Throughout the holiday season it's important to always put your best smile forward. With Crest Whitestrips Advanced Seal, the strip molds to the user's teeth allowing them to easily talk and even drink water while conveniently whitening anywhere, anytime, making greeting your loved ones with a radiant, white smile even easier.

"Crest Whitestrips Advanced Seal is a simple step to achieving whiter teeth in time for the holiday season. Crest knows that reconnecting is so vital during the holidays, which is why we have made it our mission to help one lucky winner achieve that special connection this season," says Sunny Jain, Associate Marketing Director, North American Oral Care.

Crest Whitestrips Advanced Seal is available nationwide anywhere Crest products are sold for a suggested retail price of $45.00. Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 50 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of any season. For more information, visit www.whitestrips.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

Source: P&G